CLIENT:
TCS JERKY
TILLAMOOK COUNTRY SMOKER
ROLE:
DESIGNER
MOTION + GRAPHIC DESIGN / COPYWRITING / CREATIVE STRATEGY
MARKETING GOALS:
Tillamook Country Smoker sought out help from Logical Position to elevate their social media advertising. Their main objectives were to: increase their CTR, expand their demographic to beyond just jerky lovers and get 40% of sales toward their Zero Sugar Jerky line.
KEY METRICS:
FLEX 5k AD SPEND
MAINTAIN 3X ROAS
CREATIVE SCOPE:
Tillamook Country Smoker adheres to the philosophy of 'good food made simply.' With a legacy spanning decades, TCS has been dedicated to preserving 100% premium beef through real hardwood smoke, earning its reputation as one of the foremost companies in the beef jerky industry, providing high-quality meat snacks. In crafting TCS's social campaign creatives, my objective was to pay homage to the rich history of their meat snacks while remaining faithful to their brand identity through sleek compositions, straightforward text overlays, and bold accent colors.
