CLIENT:
F&S SOCIETY
“HERE’S TO THE RUB” - FIRE & SMOKE SOCIETY
ROLE:
DESIGNER
MOTION + GRAPHIC DESIGN / COPYWRITING / CREATIVE STRATEGY
MARKETING GOALS:
Fire & Smoke Society had 3 things they wanted to accomplish in their social campaigns, knowing our team at Logical Position could achieve. They wanted to: increase their brand awareness, focus purchases through Walmart and build the solid following on social.
KEY METRICS:
FLEX 12k AD SPEND
MAINTAIN 1k LEADS / MO
CREATIVE SCOPE:
Fire & Smoke Society has solidified its reputation in the grilling industry, known for being among the finest with a distinctive lineup of "flavor bomb" sauces and spices. The brand radiates bold, enjoyable, and unique flavors, expressed through vibrant branding and killer product names. My goal was to harness these distinctive brand elements to craft ads that not only resonate seamlessly with their core audience but also capture the attention of a wider demographic.
CAROUSEL
