CLIENT:
MARK RYDEN CANADA
STYLISH TECH SAAVY BACKPACKS AND ACCESSORIES, PERIOD.
ROLE:
DESIGNER
MOTION + GRAPHIC DESIGN / COPYWRITING / CREATIVE STRATEGY
MARKETING GOALS:
Mark Ryden Canada wanted to up their paid social marketing to the next level and hired our team Logical Position to do it. They simply wanted to: break even at a 2x ROAS, hit a 3 to 4x ROAS and then scale.
KEY METRICS:
MONTHLY 8k AD SPEND
MAINTAIN 3-4k ROAS
CREATIVE SCOPE:
Distinguished by innovation, style, and functionality, Mark Ryden Canada takes pride in their versatile bags, backpacks, and accessories. Having successfully sold over 250,000 bags globally, they aim to sustain this momentum through paid social advertising. My approach was to accentuate the unique features of each bag, employing eye-catching compositions, refined color palettes, and simplified text overlay for maximum impact.
STATIC IMAGES & CAROUSEL
