CLIENT:
BREEO
THE ORIGINAL SMOKELESS FIRE PIT
ROLE:
LEAD DESIGNER
MOTION + GRAPHIC DESIGN / VIDEO EDITING / CREATIVE DIRECTION
MARKETING GOALS:
Breeo reached out to Logical Position with the hopes of accomplishing the following goals through their social campaigns: expanding their target audience, boosting engagement with unique creatives, driving conversions, and positioning themselves as the best smokeless fire pit on the market.
KEY METRICS:
$250k AD SPEND
MAINTAIN 4X ROAS
CREATIVE SCOPE:
Dedicated to discovering ways to enjoy wood-burning fires both at home and on the go, Breeo pioneered the first smokeless fire pit on the market. Now, more than a decade later, they have emerged as a formidable presence in the fire pit industry. The brand is characterized by a commitment to continuous improvement and fostering the growth of others. This commitment is manifested through innovation, strategic team alignment, sharing successes, community support, and mission outreach. Balancing the authenticity of Breeo's brand, my aim was to elevate their paid social presence through purposeful and vibrant creatives that resonate with a broader demographic.
