CLIENT:
BOWLERSMART
THE #1 ONLINE SHOP FOR ALL THINGS BOWLING
ROLE:
DESIGNER
MOTION + GRAPHIC DESIGN / COPYWRITING / CREATIVE STRATEGY
MARKETING GOALS:
BowlersMart became a client at Logical Position when they realized they needed extensive help jumping into the world of social media. BowlersMart's primary objectives for their social campaigns were to: enhance social impact, convert existing site traffic, and drive overall conversions.
KEY METRICS:
FLEX 10k AD SPEND
MAINTAIN 3.5X ROAS
CREATIVE SCOPE:
Accumulating over 70,000 five-star ratings, BowlersMart has established itself as the ultimate destination for both professional and amateur bowlers. Renowned for providing a large selection of equipment, apparel, and accessories, they have solidified their position as a premier player in the sports industry. However, in the era of continuous social media growth, BowlersMart has found itself lacking in social presence and branding. My goal was to uplift their brand by designing ads that capture the dynamic essence of bowling, utilizing vibrant colors, experimental typography, and expressive animations.
STATIC IMAGES
CAROUSEL
